Export Import & Online Marketing & E-Commerce


Objective

  • To Provide Working Knowledge of Online Marketing & E-Commerce

Highlights

A. Sessions

  • A1. Practical Sessions By Industry Experts, covering all aspects of Import

B. During Session

  • B1. Handbook of Procedures and Documents
  • B2. PPT with Important links
  • B3. iiiEM Notepad
  • B4. Certificate after completion of the Program

C. Post Session Support

  • C1. Participant will have facility to re-attend the session, Repeat or Missed ( *Refreshment Charges to be paid )
  • C2. Latest updates on Import
  • C3. Placement Assistance: Exclusive Import Jobs Portal (www.iiiemjobs.com)
  • C4. Lifetime helpdesk for Import queries

Benefits

  • Practical understanding Case Studies + Sharing Practical Experience from Concern Expert.
  • To Start Your Own Import Business or May Work as Import Consultant.
  • Opportunities for Jobs in Exclusive Import Organizations, Shipping Line / Air Line, Banking @ National & International Level.

Content of START UP Program

1. International Bodies, Export Import Cycle, IEC Online Application, Types of Transportation, Containers and Packaging, Inco Terms and Payment Terms

  • Continents, Opportunities and Myths
  • International and Local Bodies
  • Export - Import Cycle
  • Online IEC Application Types of Transportation, Containers and Packaging
  • Different type of Delivery Terms and Cost - Risk involved
  • Different type of Payment Terms and Risk involved

2. Product and Market Selection & Research, Verification of Buyers and Importance of Exhibition Visits and Identifying Buyers, Communication

  • Selection of Product for Export
  • Importance of Product Selection and Source of Finding New Products
  • Selection of Market for Export
  • Importance of Market Selection and Identifying Potential Market
  • Importance of Trade Fairs and Exhibition for Export Promotion 
  • How to find Genuine Buyers
  • Buyers Communication and Verification

3. Performa Invoice, LC, Pre and Post Shipment Documentation, GST & Custom Clearance and Documents Practical

  • Importance of Performa Invoice and various aspects
  • Full LC Clauses
  • Pre and Post Shipment Documents and understanding its need
  • GST and Custom Procedures
  • How to fill Pre & Post Shipment Documents - Practical

4. Import Procedures and Documents, Risk Management & Government Benefits

  • Import Documentation and procedure
  • ECGC, Insurance, EEFC and Forward Contract
  • Export Incentives

5. Introduction to Export & Import Procedures

  • Basics of Export & Import
  • Export Process
  • Import Process

6. Online Marketing in International Trade

  • Online Marketing Basics
  • Developing a Digital Marketing Strategy
  • Social Media in Export Marketing

7. E-Commerce in Global Trade

  • What is E-Commerce
  • Setting up an E-Commerce Business for Global Trade
  • Cross-Border E-Commerce Challenges and Solutions
  • Marketing an E-Commerce Business Globally